Pie maker plans expansion with crowdfunding raise

A Wiltshire pie maker, which was founded in 2014 and now supplies products to The Co-op, Budgens and Londis, is seeking crowdfunding investment to support plans for expansion.

Eat Square is currently live on the Seedrs platform, pitching for GBP40,000 in funding, with a 10 per cent equity stake offered to investors. Its pies are made with free range meats and ingredients sourced from the area from traditional recipes.

The company was founded by Alex Joll in 2014 making traditional pies in his mothers' kitchen in South Wraxall.

Eat Square secured crowdfunding investment in 2015, enabling its move to its commercial kitchen in Bradford-upon-Avon. Entrepreneur Alfie Best has also previously provided angel investment.

Joll told Insider: "I was a restauranteur for a number of years and a chef before that but the restaurant business isn't great for family life.

"My granny taught me to make pastry when I was a kid and that's something I've always been into. People were always telling me I should sell my pies so I had a go and sold out when I took them to the market.

"I founded Eat Square in 2014 and we raised funding through a previous crowdfunding campaign in 2015 that enabled us to move to a commercial kitchen."

Eat Square's pies can now been found in The Co-op, Budgens and Londis stores, as well as at Joll's local football team Bradford Town and at a number of venues and events in the area.

The new investment will support the expansion of the business, enabling to keep up with demand.

"We've reached capacity at our current kitchen" said Joll. "We've been lifted by the agreements with the Co-op, Budgens and Londis but we can't keep up with demand at the moment. We're having to turn away business.

"At the moment we produce 1,000-1,500 pies per week and the funding should see that double."

As well as more space, Joll also has plans to launch a retail arm to the business. Longer term, the target is to produce about six million pies per year.

He said: "We've bought a couple of horseboxes and we've got agreements in place for pie and mash outlets in Wiltshire and Somerset.

"We're looking to push the growth of the company as much as we can in the next few years. We'd then look to go national with some more hefty funding in the future."

Eat Square's pitch will be live on Seedrs for a further 56 days and the business has currently reached more than a third of its funding target.

Sourced from Insider Media News - follow link to original article

Email: info@enterprisewiltshire.co.uk

Company Name: Enterprise Wiltshire Limited
Place of registration: England & Wales
Registered number: 4598514
Registered office address: County Hall, Bythesea road, Trowbridge, Wiltshire, BA14 8JN

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